[Article] Direct-to-Consumer (D2C) E-Commerce Solution 


A Brand Manufacturer's Path to Online Business Success
With an annual growth rate of over 25%, manufacturers who are trying to sell directly to consumers online currently represent the fastest-growing merchant category on the web. No wonder: After all, direct-to-consumer retail holds significant business opportunities.  

The Problem
While consumer brand manufacturer sites represent the fastest growing ecommerce sector, they also remain its smallest. The reason: Manufacturer traditonally spend years, if not decades, building a comprehensive "distribution network," predominintly through the use of wholesales/distributors/retailers and so on, to isolate themselves from retail customers. So the idea of selling directly to consumers, not only concerns the manufacturers' distribution network members on how it would exclude them from the sales cycle and impact their working relationships but also how will they deal with the retail customer, individual item shipments, returns, and so many other "Retailer" type issues. At Recify, we have the Direct-to-Consumer Solution.

The Solution
Recify's Dealer Direct module allows manufacturers to sell directly online to consumers without excluding thier distributor or dealer network. Consumers can visit the manufacturer website, make a purchasing decision, choose which distributor or dealer they want to fulfill the order based on inventory and/or geo location, the distributor and/or dealer fulfills the order and gets the approriate proceeds according to the manufacturers business model. This allows the manufacturer to build a business model and revenue split that supports their distributors and dealers, ensures they maintain adequite inventory levels and most importantly support the customer who want to purchase the products. 
Another example is a manufacturer can  build a "drop ship" business model that when a product is purchased they can pack and ship the product to either the dealer or consuner directly and provide a profit split directly to the distributor or dealer, again supporting the consumers, distributors and dealer network. The benefits of this Dealer Direct module is not only that it promotes that distributors and dealers carry inventory but also they never feel that the manufacturerv is selling directly and cutting them out of the profits.
 

Other Benefits 
As a manufacturing company with a dedicated ecommerce website you can use your ecommerce venture to uncover added revenue streams, increase your margins, monetize existing brand devotion, grow your competitive advantage and leverage your brand-specific keyword ownership for search engine purposes.

At the same time, you can enhance your company image, increase awareness for your brand, provide important company and product information to your customers, and, in return, gather valuable customer data to improve your offerings and fine tune your marketing activities as you venture beyond the wholesale space.

In short: With an ecommerce store, you can boost your branding and your bottom line, regardless of whether visitors end up buying directly from you or from a third-party, independent retailer.

Leverage Our Powerful Ecommerce Methodology
To successfully navigate all strategic and technological hurdles involved in directly selling to end users online, Recify has developed a unique, powerful methodology. We start by gathering relevant information on your brand, your customers, and your existing retail channels. Based on what we learn, we proceed with the development of your customized ERS (E-commerce Requirement Specifications) , a powerful e-commerce concept that will optimize your online presence and serve as a solid blueprint for your retail site. 

Serve Your Retailers and Your Bottom Line
When consumer brand manufacturers embrace direct online retail, they sometimes risk alienating their existing retails partners, both on- and offline. At Recify, we will help you to avoid these pitfalls when growing your business as an internet retailer. We will work with you to carefully assess your brand's current retail status before advising you on the best course of action for your company. Then, we will get your site ready to seamlessly support any of the following options: selling and fulfilling the orders on your own, selling on your site but fulfilling through a distributor ir dealer or via dropship, or providing an informational site only, and funneling all sales to your established retailers to ship your product. In short: we will make sure your online venture benefits both your own and your retailers' bottom line.   

Understand Your End Users and Cater to Their Needs
As a manufacturer, you have probably been targeting retailers gearing your sales materials, prices, product descriptions, and customer service to their requirements rather than to those of individual consumers. As a retailer, you must now readjust your focus, understand your new target groups, and cater to their needs. At Recify, we will help you achieve this critical goal, creating engaging website content , consulting you on how to best set up your online customer service, and outfitting your site with features to enhance the shopping experience, such as product videos, images, downloadable manuals, and more.  

Add Value for Your Customers
As a manufacturer turned retailer, you must display your commitment to your clients by providing an extra something on your site, be it a unique product offering, a wide product selection, customization options, or just helpful information about your manufactured goods. At Recify, we will advise you on how to get that special edge. We will also help you to maximize the shopping convenience for your online customers, enhancing your site with special features such as the Dealer Direct module:
Direct to Consumer (D2C)?

  • Consumers on a manufacturers website can see which dealers have inventory

    • Consumers can buy directly from manufacturer and then choose which dealer they want to deliver the product,

    • Dealer then receive the money according to your business policy. (Payment Splits) 

    • Consumers then interact with your dealer to receive the product

    • Manufacturer retain the sale and drive consumers to dealers 

  • Easy-to-use shopping cart

  • Unlimited Products with unlimited attributes/options and variations

  • Automatic Tax or VAT Rates

  • Customizable Shipping Modules (Table Rates, Fedex, UPS, USPS, In Store Pickup)

  • Simple one click checkout

  • Gallery (HTML, Video, PDF, Multi Image support)

  • Related and Recommended Products

  • Invoices emailed to customer, dealer, distributor, sales person, or any other user with permission.

  • Inventory tracking and management.

  • Geo Located - Customers can search for closest product then purchase from that dealer.

  • Instant deals, gift cards and discount coupons.

  • Complete metrics and printable reports.

  • Add products to a "Bucket list" and purchase later.

All this will help you to boost your traffic, conversions, and long-term customer loyalty rates. The result is an increase in both gross and net profit margin.  

Create Awareness for Your Brand and Your Online Retail Site
If you want to succeed online, you need to pay close attention to your rankings in popular search engines as part of a cross-channel and multichannel marketing strategy. While branded sites typically enjoy the SEO advantage of a keyword-relevant domain name, they often place lower than their retail partners' pages because they are not built with SEO in mind. At Recify, we specialize in using best the SEO practices to rapidly drive relevant traffic to your site, and we create successful social media marketing campaigns to ensure your online presence generates buzz. 

Rely on Our End-to-End Ecommerce Expertise
Most manufacturers lack in-house retail or ecommerce for manufacturers know-how. At Recify, we offer the experience and expertise to counteract that lack. We have helped a large number of leading, international manufacturers establish successful ecommerce ecosystems, taking charge of the entire venture, from selecting the ecommerce platform, to designing the shopping cart application and creating the shopping cart application, to including the perfect CRM and analytics applications. In short: we offer to serve as your reliable, comprehensive ecommerce partner to ensure your retail success. 

Set Up Efficient Inventory and Fulfillment Processes
Maintaining the perfect inventory for a retail consumer business, reducing manufacturing overhead and assembling, packaging, and shipping a large number of orders to end users poses major challenges to manufacturers. Depending on your needs, we can set you up with a powerful back-end solution to manage these processes in house.

Learn more:
If you are you a consumer brand manufacturer interested in becoming a manufacturer to consumer site, contact us at recify sales or call 1-844-Recify1

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