As a non profit organization Summit for Stem Cell developed a website incorporating some of the Recify modules (http://www.summitforstemcell.org) These included the events booking, donation, online forms and POS.. So when developing the mobile app and designing it's functionality it become clear to pull in all that information and data, as well as add functions like chat wall for localized customers to interact. Summit has Facebook, Twitter, Instagram and Youtube, all great social media outlets allowing their donor to share information right from the app. To communicate with them Summit has a contact form for donors to ask questions as well as allows them to sign up for a mailing lists with multiple categories of such as events and newsletter. They also use the same strategy with the push notification opt in services. Donors can opt in for push notes on new events and new things like newsletter. Of course they can review all analytics to further fine tune their mobile app.